Have You Raised Your Rates Lately?
Seriously. Have you? Many of use are not charging what we are worth. Coaches, consultants, speakers, web designers – most independent professionals I speak with are not charging enough for their services. Some of you know you are not charging enough, some of you do not.
Take a look at your market, are your rates lower than most of your competitors? A lower rate is not a competitive advantage. It may bring you volume but volume is not how you grow your business.
It is important to think about customer perception when reviewing your rates. If the going rate for a web designer in your area (whether that’s regional, statewide, or national) is $90 – $110 per hour and you are charging $85 per hour your pricing is probably in a pretty good range, if you are less experienced than the average web designer. If you are an …
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